TikTok is introducing a new feature that enables them to lessen the quantity of AI-created videos appearing in their feeds. This step comes as the service disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a widespread release. This shift aligns with a surge in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the quickest rising content creators on another major platform only show content made by AI. A significant portion of this output is deemed low-quality AI content, a label for substandard, mass-produced content that is often nonsensical or bizarre.
Based on user feedback that many people enjoy content produced via AI tools, including AI artwork to informative clips, and we aim to give people the power to increase or decrease of that, depending on their own choices,” stated a spokesperson.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its app tagged as made with AI. Collectively, in excess of 100 mn pieces of content are uploaded to the app daily, making clips made by AI a minor percentage of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the level of AI content they watch by opening the “manage topic” option in the application and picking the AI content topic. Other topics that can already be adjusted under the filter include politics, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s rules oblige users to label convincing AI-made content, and it bans dangerous deepfakes of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be taken down under its community policies.
Additionally, the platform will from now on add an “AI-made” label to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This action is intended to deter users from seeking to circumvent the tagging system.
Educational Initiatives
The company is additionally establishing a $2 million AI literacy fund for specialists and institutions to develop educational content about responsible artificial intelligence. This program will benefit non-profit groups focused on training programming and robotics.
Content Safety Approach
The platform has defended its safety measures, amid discussion over intentions to cut jobs for hundreds of review team members in the UK. It is planning to eliminate 439 jobs in its content moderation department in its British office, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official stated that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most distressing content ahead of it has to be seen by staff. The company reported a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to intervention by its automated systems.
It is vital to combine staff and AI to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is making a difference operate efficiently.”
